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April 17, 2013

Publishers’ online communities to double by 2015 – ¸£Àû¼§ÊÓÆµ and Bowker Market Research release first US and UK research into growth of academic and trade publishing online communities

The number of publisher-owned online communities is set to more than double over the next two years, according to new research released today by ¸£Àû¼§ÊÓÆµ at The London Book Fair. The study, conducted by Bowker Market Research, a service of ProQuest affiliate Bowker, found that two thirds of responding publishers currently host reader communities, and that this is set to rise to over 90% over the next two years. A quarter expect to have seven or more networks up and running by 2015, with many respondents predicting a huge growth in the number of online communities for their company, from a current average of 2.1, to more than five over the next two years.


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